The Attitudes of Saudi Youth Toward U.S. Apparel Brand Names
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DOI: 10.1080/08961530.2017.1376242
Abstract: ABSTRACT The purpose of this study was to examine, from a cultural perspective, the attitudes of young women living in Saudi Arabia regarding U.S. brand names. The study concentrated on apparel and footwear. A total… read more here.
Keywords: brand; brand names; attitudes saudi; apparel ... See more keywords