Immigrant attraction through place branding? Evidence of city-level effectiveness from Canada’s London
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DOI: 10.1016/j.cities.2019.102502
Abstract: Abstract To stabilize and grow their local economies, cities in Canada and other advanced economic regions have begun using place branding to attract high-skilled and well-educated immigrants. This is part of a larger trend where… read more here.
Keywords: branding evidence; city; attraction place; immigrant attraction ... See more keywords