EMPLOYER BRANDING: EXPLORING ATTRACTIVENESS DIMENSIONS IN A MULTICULTURAL CONTEXT
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DOI: 10.3846/tede.2019.9387
Abstract: Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential employees. The study tests… read more here.
Keywords: employer; employer branding; potential employees; attractiveness dimensions ... See more keywords