Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights
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DOI: 10.1016/j.jbusres.2019.03.015
Abstract: Abstract This study scrutinizes how places meaningfully burnish corporate brand attractiveness and identification. To date, extant research adopts a mono-lateral, rather than multi-lateral perspective. Marshalling the corporate brand identification theoretical perspective, the findings make a… read more here.
Keywords: attractiveness identification; brand attractiveness; corporate brand; brand ... See more keywords