The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
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DOI: 10.1007/s11002-016-9404-3
Abstract: Prior research has investigated a number of drivers of consumers’ perceived product attractiveness, such as a product’s shape and color. The context, in which a product is presented, has so far been largely neglected in… read more here.
Keywords: product attractiveness; context; product; attractiveness product ... See more keywords