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Published in 2020 at "Sex Roles"
DOI: 10.1007/s11199-020-01190-6
Abstract: To test the “sex sells” assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral…
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Keywords:
purchase intentions;
purchase;
sexualization;
product attractiveness ... See more keywords