Weighting or aggregating? Investigating information processing in multi-attribute choices.
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DOI: 10.1002/hec.4245
Abstract: Multi-attribute choices are commonly analyzed in economics to value goods and services. Analysis assumes individuals consider all attributes, making trade-offs between them. Such decision-making is cognitively demanding, often triggering alternative decision rules. We develop a… read more here.
Keywords: attribute choices; information; information processing; multi attribute ... See more keywords