(Not) Communicating the Environmental Friendliness of Food Packaging to Consumers—An Attribute- and Cue-Based Concept and Its Application
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DOI: 10.3390/foods11091371
Abstract: While consumer understanding of and preferences for environmentally friendly packaging options have been well investigated, little is known about the environmentally friendly packaging attributes communicated to consumers by suppliers via packaging cues. We thus propose… read more here.
Keywords: communication; packaging; environmentally friendly; friendly packaging ... See more keywords