The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
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DOI: 10.1016/j.ijhm.2018.03.006
Abstract: Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that… read more here.
Keywords: electronic word; hotel attribute; performance; ewom behaviors ... See more keywords
An Assessment Model for Evaluating Asymmetric Effects of Attribute-Level Performance on Satisfaction
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DOI: 10.3390/su11164323
Abstract: The effects of attribute performance on satisfaction have been widely addressed in the discussion on satisfaction. In traditional view, customer satisfaction should be enhanced by improving product or service attribute performance. However, as theoretical and… read more here.
Keywords: performance; satisfaction; asymmetric effects; effects attribute ... See more keywords