How online review richness impacts sales: An attribute substitution perspective
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DOI: 10.1002/asi.24457
Abstract: Richer forms of online reviews such as videos or follow‐on reviews convey ‘additional information and can attract consumers’ attention. However, prior studies focused mostly on the relationship between aggregated online reviews and sales. This paper… read more here.
Keywords: review richness; online review; attribute substitution;
Attribute substitution, earlier-generation economic approaches and behavioural economics
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DOI: 10.1080/00346764.2021.1874498
Abstract: The present paper examines attribute substitution in terms of both heuristics and attribution theory in social psychology. Alternative ‘old’ approaches in psychology were special because they consi... read more here.
Keywords: earlier generation; attribute substitution; substitution earlier; economics ... See more keywords