The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
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DOI: 10.1108/ejm-07-2017-0448
Abstract: Purpose This paper aims to introduce a new integrated strategic framework entitled, “The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum” and elucidates the central and strategic importance of corporate identity… read more here.
Keywords: corporate identity; identities identifications; framework; corporate communications ... See more keywords