Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumers’ perceptions based on twitter data mining
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DOI: 10.1016/j.jclepro.2019.118701
Abstract: Abstract This study explores if there is a convergence between the concepts of fashion and eco-friendliness in consumer perception of a fashion brand. We assume that increased eco-friendly perception will influence the brand image positively,… read more here.
Keywords: eco friendliness; attributes fashion; perceptual attributes; brand ... See more keywords