Influence of packaging attributes on consumer evaluation of fresh cod
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DOI: 10.1016/j.foodqual.2017.02.015
Abstract: Abstract Packaging attributes have an important role in attracting consumer attention, creating expectations and influencing food choice. In this study, conjoint and cluster analysis were used to investigate the importance of visual attributes (packaging shape… read more here.
Keywords: packaging attributes; attributes important; consumer; packaging ... See more keywords