Seeing destinations through short-form videos: Implications for leveraging audience involvement to increase travel intention
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DOI: 10.3389/fpsyg.2022.1024286
Abstract: Short-form travel videos are popular, but the process of audience involvement while watching remains unclear. This study explores audience involvement along with expressions of travel intention and introduces the concepts of destination image and psychological… read more here.
Keywords: travel intention; audience involvement; audience;
Can audience involvement stimulate visit intention in Chinese Kung Fu? Using a serial multiple mediation model to explore film tourism
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.979839
Abstract: The popularity of film and television causes audiences to flock to the location of filming, and thus film tourism is widely been used as an efficient tool in destination branding and marketing. Accordingly, this study… read more here.
Keywords: visit intention; film; audience involvement; film tourism ... See more keywords