Audience segmentation approach to conservation messaging for transforming the exotic pet trade
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DOI: 10.1111/cobi.14267
Abstract: Advancing transformative change for sustainability requires populationâwide behavior change. Yet, many behavioral interventions tackling environmental problems only examine average effects on the aggregate, overlooking the heterogeneous effects in a population. We developed and preregistered a… read more here.
Keywords: pet trade; audience segmentation; conservation; exotic pet ... See more keywords