Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review
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DOI: 10.3389/fpsyg.2020.01787
Abstract: Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they sent to users, who were… read more here.
Keywords: organizations audiences; social networks; theoretical review; emotional connection ... See more keywords