Authentically, proudly ethical
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DOI: 10.1108/ejm-04-2018-0241
Abstract: Prior research suggests that consumers can engage in moral decoupling by separating their judgments of morality from their judgments of performance. Hence, they might rationalize the benefits of unethical behavior without condoning the behavior itself.… read more here.
Keywords: research; unethical behavior; moral decoupling; authentic pride ... See more keywords