The congruity between social factors and theme of ethnic restaurant: Its impact on customer's perceived authenticity and behavioural intentions
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DOI: 10.1016/j.jhtm.2019.05.001
Abstract: Abstract Consumers are eager to experience authentic food and culture in ethnic restaurants. In addition to the verified antecedents of perceived authenticity, such as food and environment-related attributes, restaurant authenticity studies have recently started to… read more here.
Keywords: ethnic restaurant; behavioural intentions; perceived authenticity; authenticity behavioural ... See more keywords