Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
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DOI: 10.1080/1553118x.2019.1617716
Abstract: ABSTRACT Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media… read more here.
Keywords: authenticity perception; media influencers; social media; perception ... See more keywords