Constructing and influencing perceived authenticity in science communication: Experimenting with narrative
Sign Up to like & getrecommendations! Published in 2020 at "PLoS ONE"
DOI: 10.1371/journal.pone.0226711
Abstract: This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility,… read more here.
Keywords: science communication; authenticity; perceived authenticity; authenticity science ... See more keywords