UK Consumers’ Willingness to Pay for Auto-Renewal Contract Attributes
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DOI: 10.1080/13571516.2024.2376420
Abstract: Abstract Firms and consumers widely utilize auto-renewal contracts (ARCs) due to their convenience. However, significant issues associated with ARCs indicate the need for policy intervention to reflect how consumers perceive the trade-offs involved in transitioning… read more here.
Keywords: auto renewal; willingness pay; renewal; pay auto ... See more keywords