Creating a metaverse‐me: Exploring the consumer avatar creation process
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2378
Abstract: The metaverse is emerging as a focal point for technological advancement, social interaction, and commerce. Despite brands' enthusiasm for establishing a presence in the metaverse, consumer adoption remains modest, with the initial hurdle being avatar… read more here.
Keywords: creation process; avatar creation; consumer; metaverse ... See more keywords
Me, Myself, and Not-I: Self-Discrepancy Type Predicts Avatar Creation Style
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01902
Abstract: In video games, identification with avatars—virtual entities or characters driven by human behavior—has been shown to serve many interpersonal and intraindividual functions (like social connection, self-expression, or identity exploration) but our understanding of the psychological… read more here.
Keywords: style; self discrepancy; creation style; avatar creation ... See more keywords