Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts
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DOI: 10.1177/1094670520964872
Abstract: The role of virtual salesperson (VS) and the importance of customer reviews in facilitating online purchase decisions and sales have recently received much attention from technology companies, marketing practice professionals, and academics. However, customers’ willingness… read more here.
Keywords: avatar design; recommendation; research; conflict ... See more keywords