Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
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DOI: 10.1002/cb.2440
Abstract: This study seeks to understand how metaverse users interact with the platform to co‐create their experiences and shape altered selves through embodied avatars, further influencing their engagement or disengagement within the platform using social constructionism… read more here.
Keywords: avatar selves; consumer creation; consumer; metaverse consumer ... See more keywords