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Published in 2018 at "PLoS ONE"
DOI: 10.1371/journal.pone.0196246
Abstract: Understanding what leads people to reverse their choices is important in many domains. We introduce a contrast paradigm for studying reversals in choices—here between pairs of abstract paintings—implemented in both within-subject (Experiment 1; N =…
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Keywords:
average beauty;
contrast;
contrast paradigm;
preference reversals ... See more keywords