How Endogenous Crowd Formation Undermines the Wisdom of the Crowd in Online Ratings
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DOI: 10.1177/0956797618775080
Abstract: People frequently consult average ratings on online recommendation platforms before making consumption decisions. Research on the wisdom-of-the-crowd phenomenon suggests that average ratings provide unbiased quality estimates. Yet we argue that the process by which average… read more here.
Keywords: average ratings; online ratings; crowd formation; wisdom crowd ... See more keywords