How risk-aversion level of return policies impact consumer trust in online shopping? An intercultural study in the Middle East
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DOI: 10.1108/jima-07-2022-0193
Abstract: Purpose This study aims to examine the relationship between the risk-aversion level of return policies and customer trust in online shopping in three countries in the Middle East. Design/methodology/approach In the first step, the different… read more here.
Keywords: risk aversion; trust; return policies; aversion level ... See more keywords