How do Machiavellianism, narcissism and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?
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DOI: 10.1108/jcm-05-2022-5390
Abstract: Purpose This study aims to identify the impact that Machiavellianism, narcissism and psychopathy tendencies have on avoidance and revenge-seeking after a service failure. The research examines the role that negative affect and desire for revenge… read more here.
Keywords: avoidance revenge; revenge seeking; avoidance; consumer ... See more keywords