Customer awareness, intention and loyalty toward innovative product ‘PureWater’: An empirical study
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DOI: 10.1080/09720502.2017.1382201
Abstract: Abstract In order to understand customer awareness, intention and loyalty toward innovative product ‘PureWater’, the essay provides literature review and formulates some hypotheses. Then factor analysis is employed as the main statistical technique to analyze… read more here.
Keywords: loyalty toward; intention loyalty; loyalty; customer awareness ... See more keywords