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Published in 2018 at "Profesional De La Informacion"
DOI: 10.3145/epi.2018.may.21
Abstract: The economic contribution of public funds to the mass media takes place in two directions: direct subsidies and institutional advertising campaigns. The purpose of this article is to review the indicators that the Spanish autonomous…
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Keywords:
ayudas directas;
institucional medios;
publicidad institucional;
comunicaci escenario ... See more keywords