Optimization based transportation service trading in B2B e-commerce logistics
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DOI: 10.1007/s10845-016-1287-x
Abstract: This paper addresses the e-commerce transportation service trading (ETST) problem in B2B e-commerce. ETST determines and optimizes the matching issue between the sets of online orders generated by the e-commerce platform and the sets of… read more here.
Keywords: vehicle; commerce; service trading; transportation service ... See more keywords
In pursuit of an effective B2B digital marketing strategy in an emerging market
Sign Up to like & getrecommendations! Published in 2019 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-019-00687-1
Abstract: In business markets, firms operating in developing economies deal with burgeoning use of the internet, new electronic purchase methods, and a wide range of social media and online sales platforms. However, marketers are unclear about… read more here.
Keywords: emerging market; marketing; social media; b2b ... See more keywords
B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
Sign Up to like & getrecommendations! Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.03.001
Abstract: Abstract The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives… read more here.
Keywords: social media; objectives strategies; b2b; media content ... See more keywords
Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence
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DOI: 10.1016/j.indmarman.2020.02.019
Abstract: Abstract While firms in consumer markets spend hundreds of billions of dollars on advertising each year, firms in business markets are comparably hesitant to adopt advertising as a means to drive business and generate sales… read more here.
Keywords: business markets; b2b; sales growth; advertising ... See more keywords
The strategic hybrid orientation and brand performance of B2B SMEs
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DOI: 10.1108/jsbed-11-2016-0171
Abstract: Purpose The purpose of this paper is to learn how strategic hybrid orientation – constructed from brand and market orientations – is related to the brand awareness, brand credibility, and financial performance of business-to-business (B2B)… read more here.
Keywords: strategic hybrid; b2b; hybrid orientation; brand performance ... See more keywords
Improving Controllability and Plug-and-Play Operation of Wind Farms Using B2B Converters
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Control Systems Letters"
DOI: 10.1109/lcsys.2019.2931822
Abstract: We show that a critical factor deciding the controllability of a doubly fed induction generator (DFIG) in a wind power system is the ratio of its leakage reactance to resistance. If this ratio is high… read more here.
Keywords: controllability; plug play; b2b; wind ... See more keywords
Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
Sign Up to like & getrecommendations! Published in 2023 at "Jurnal Komunikasi: Malaysian Journal of Communication"
DOI: 10.17576/jkmjc-2023-3901-10
Abstract: In a post-pandemic environment, businesses face new challenges in sustaining stakeholder interest due to the ever-changing consumer behaviour trends and a more fragmented media landscape. Achieving sponsorship contracts within this tumultuous financial period due to… read more here.
Keywords: business; sponsorship relations; relations decision; b2b ... See more keywords
Targets determination model for VAT risks mitigation at B2B marketplaces
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DOI: 10.9770/jesi.2019.7.2(28)
Abstract: The objective of the study is to assess practical requirements for VAT implementation in relation to B2B e-commerce participants for the development and practical implementation of target determination model, considering the mitigation of tax risks… read more here.
Keywords: tax; b2b; determination model; study ... See more keywords