The social buyer: A framework for the dynamic role of social media in organizational buying
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DOI: 10.1016/j.jbusres.2019.05.004
Abstract: Abstract Social media plays a central role in information and knowledge management to support business-to-business (B2B) buying decisions. To date, research has yet to delineate the mechanisms through which social media information relates to B2B… read more here.
Keywords: role social; b2b buying; social media; buying ... See more keywords