Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
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DOI: 10.1007/s10796-021-10106-y
Abstract: Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number… read more here.
Keywords: business b2b; business business; social media; b2b context ... See more keywords
Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer
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DOI: 10.3389/fpsyg.2022.1027775
Abstract: Abstract purpose Value co-creation (VCC) recently displayed a significant increase in the frequency of publications in business studies and social sciences. Our study objects to explore the current state of VCC research in the business-to-business… read more here.
Keywords: business; vcc; b2b context; value ... See more keywords