Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Innovation and Technology Management"
DOI: 10.1142/s0219877020500157
Abstract: Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation… read more here.
Keywords: creation; motivation factors; banking; b2b creation ... See more keywords