How Social Media Use in B2B Export Selling Contributes to Sales Performance: The Media Synchronicity Theory Perspective
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DOI: 10.1177/23294884231176279
Abstract: Despite increasing interest in the role of social media use (SMU) in improving performance, limited studies have examined its impact on sales performance in B2B export sales contexts. And the underlying mechanisms of such effects… read more here.
Keywords: social media; sales performance; smu sales; b2b export ... See more keywords