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Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.11.007
Abstract: Abstract The concept of engagement in regard to the business-to-business (B2B) sector has received less attention due to the complexity and heterogeneity of people involved in making the buying decisions. Hence, there is limited research…
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Keywords:
b2b purchase;
professional services;
drivers outcomes;
purchase engagement ... See more keywords