“I want you back”: On the strategic roles of boundary spanners in supplier switching-back processes
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DOI: 10.1016/j.indmarman.2020.09.009
Abstract: Abstract This paper builds upon literature addressing boundary spanners and switching suppliers in order to explore an under-examined aspect of buyer–supplier relationships: how different individuals at multiple organisational levels affect processes by which firms return,… read more here.
Keywords: back strategic; boundary spanners; want back; switching back ... See more keywords