Emergence of assimilation or contrast effects in backward evaluative conditioning does not depend on US offset predictability
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DOI: 10.1016/j.lmot.2020.101690
Abstract: Abstract Backward evaluative conditioning has been shown to result in assimilative effects where backward conditional stimuli (CS) acquire the valence of the unconditional stimulus (US) or in contrast effects where backward CSs acquire valence opposite… read more here.
Keywords: effects backward; backward conditioning; evaluative conditioning; backward evaluative ... See more keywords