Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses
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DOI: 10.1016/j.jretconser.2020.102359
Abstract: Abstract This research investigates the role of a widely used, yet under-investigated packaging cue: the paper strip that wraps around books, known as the belly band. Drawing on cue utilization theory, we conducted a pilot… read more here.
Keywords: visual cue; cue assessing; band visual; book belly ... See more keywords