Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Fashion Design, Technology and Education"
DOI: 10.1080/17543266.2021.1973580
Abstract: ABSTRACT As Gen Z consumers become an important target segment for the luxury fashion industry, it is crucial to deepen the understanding of their luxury consumption motivations. Based on the functional theories of attitudes, this… read more here.
Keywords: purchase; fashion; bandwagon effect; luxury ... See more keywords
Think Twice before Jumping on the Bandwagon: Clarifying Concepts in Research on the Bandwagon Effect
Sign Up to like & getrecommendations! Published in 2019 at "Political Studies Review"
DOI: 10.1177/1478929919870691
Abstract: The potential influence of perceived popularity of political parties or candidates on individual vote choice is most commonly studied in terms of a ‘bandwagon effect’. However, there is confusion over exactly what the bandwagon effect… read more here.
Keywords: research; think twice; bandwagon; twice jumping ... See more keywords
Social Laser Model for the Bandwagon Effect: Generation of Coherent Information Waves
Sign Up to like & getrecommendations! Published in 2020 at "Entropy"
DOI: 10.3390/e22050559
Abstract: During recent years our society has often been exposed to coherent information waves of high amplitudes. These are waves of huge social energy. Often they are of destructive character, a kind of information tsunami. However,… read more here.
Keywords: information; laser; theory; social laser ... See more keywords