Moderating effect of support service quality on marketing IS sophistication and bank’s core competencies
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DOI: 10.1108/jima-10-2015-0078
Abstract: Purpose The purpose of the study is to examine the moderating effects of support service quality (SSQ) on marketing information services sophistication (MISS) and bank’s core competencies within banking sector. Design/methodology/approach To collect the data,… read more here.
Keywords: core competencies; service quality; support service; bank core ... See more keywords