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Ethical dilemma at work: the viewpoint of bank marketers in Nigeria

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Published in 2020 at "Journal of Financial Services Marketing"

DOI: 10.1057/s41264-020-00080-y

Abstract: The study sought to investigate the major factors that constitute ethical dilemmas for bank marketers in the workplace. The conclusive research design was adopted, and the population of the study consisted of part-time postgraduate students… read more here.

Keywords: bank marketers; value capture; value; ethical dilemma ... See more keywords