Modelling customer-based bank reputation: the moderating role of uncertainty avoidance
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DOI: 10.1108/ijbm-12-2017-0273
Abstract: PurposeThe purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns.Design/methodology/approachThis study was carried… read more here.
Keywords: bank reputation; bank; uncertainty avoidance;