How do electronic word of mouth practices contribute to mobile banking adoption?
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DOI: 10.1016/j.jretconser.2019.101920
Abstract: Mobile banking (m-banking) is the fastest growing and most cost-effective channel for delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the success of e-commerce. Therefore, the main purpose of this… read more here.
Keywords: electronic word; mobile banking; banking adoption; word mouth ... See more keywords
Determinants of Technology Adoption: Evidence from the Chinese Banking Industry
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DOI: 10.1080/1540496x.2019.1678027
Abstract: ABSTRACT The decision on online banking adoption is a strategic choice by banks with multiple purposes. Using panel data on banks with hand-collected information on adoption decisions from 2002 to 2016, this article is the… read more here.
Keywords: technology; online banking; adoption; banking adoption ... See more keywords
The Moderating Effect of Demographic Variables on Mobile Banking Adoption: An Empirical Investigation
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DOI: 10.1177/0972150918757883
Abstract: The objective of this article is to analyze if demographic characteristics influence user attitude towards mobile banking. The sample comprise of current users of online banking. Although earlier studies on technology adoption models have received… read more here.
Keywords: banking adoption; moderating effect; moderating variables; mobile banking ... See more keywords