Sustainable mobile banking application: a text mining approach to explore critical success factors
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DOI: 10.1108/jeim-10-2020-0426
Abstract: PurposeThis study aims at identifying critical success factors of a sustainable mobile banking application using text mining approach.Design/methodology/approachA total of 6,073 consumer reviews relating to a mobile banking application were collected and analyzed to meet… read more here.
Keywords: banking application; mobile banking; success factors; banking ... See more keywords