CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty
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DOI: 10.3390/su13042319
Abstract: Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature.… read more here.
Keywords: present study; csr communication; communication social; social media ... See more keywords