Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka
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DOI: 10.1108/jima-05-2019-0108
Abstract: Purpose This paper aims to identify the determinants of the intention to use mobile banking services among Islamic Banking customers in Sri Lanka. The study was carried out based on the Unified Theory of Acceptance… read more here.
Keywords: sri lanka; islamic banking; banking; intention use ... See more keywords
What keeps Islamic mobile banking customers loyal?
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DOI: 10.1108/jima-08-2017-0090
Abstract: Purpose This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach The primary data are collected from the survey administered to 250… read more here.
Keywords: banking services; banking; banking customers; islamic mobile ... See more keywords
Modeling Value-based banking and Customers' Banking Choices in the Era of Marketing 3.0: An Empirical Study with Logistic Ordinal Regression Approach
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DOI: 10.1504/gber.2021.10038896
Abstract: Marketers keep on evolving ways and means to attract as well as retain the customers. During the last few decades, the marketing practices have been changed rapidly. The consumers now wish to be as... read more here.
Keywords: marketing; based banking; customers banking; value based ... See more keywords
Antecedents and Consequences of Banking Customers’ Behavior towards Social Media: Evidence from an Emerging Economy
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DOI: 10.3390/bs12120518
Abstract: Due to the aggressive competitive climate in practically every sector, modern firms in the digital age confront a variety of hurdles for survival and growth. Technology, mainly digital technology, has altered global business practices. To… read more here.
Keywords: social media; banking customers; customer related; towards social ... See more keywords