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Published in 2017 at "Qualitative Research in Financial Markets"
DOI: 10.1108/qrfm-12-2016-0052
Abstract: Purpose - This paper aims to provide a more holistic perspective on rationales that motivated Maybank to move toward a sustainable banking operating system. Design/methodology/approach - The case study was based on primary data collected…
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Keywords:
sustainable banking;
operating system;
banking;
toward sustainable ... See more keywords