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Published in 2021 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-06-2020-0194
Abstract: Purpose The Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic banking products and services is not widely accepted by customers.…
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Keywords:
conceptual framework;
banking products;
adoption;
islamic banking ... See more keywords