Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
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DOI: 10.1108/ijbm-06-2023-0338
Abstract: PurposeThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits… read more here.
Keywords: generation; internet banks; banks internet; generation generation ... See more keywords